For traditional manufacturing companies, selling products directly over the Internet can seem like something hip startup companies out in Silicon Valley do. However, many manufacturers are finding eCommerce sales can boost their bottom line. In fact, those that embrace eCommerce often say they wish they had done so earlier.
Out of what was initially just a communication tool, the Internet has become part of mainstream business functions, including the possibility of direct sales. With proper eCommerce models in place, an organization has the advantage of securing their business and generating sustainable growth.
Making connections over the Internet
Some companies will argue that they sell only to distributors or wholesalers, so an eCommerce solution doesn’t benefit them. However, embracing that mindset means a company is missing out on building relationships with customers directly by engaging them at the start of their purchasing journey.
Both business-to-business sales and business-to-customer sales have a purchaser in mind, and in each situation, purchasers can make use of the immediacy of online purchasing. In fact, around 60 percent of B2B sales endeavors are finished by the time a sales representative even interacts with the customer.
Through an eCommerce solution, a company is building value for purchasers, as they will appreciate having the ability to see product details online and browse information to make effective decisions on who they want to buy from. Ecommerce models permit manufacturing businesses to get in touch with buyers and ask them to take the next steps of selecting them as a provider.
An eCommerce solution also conveys credibility and expertise, as the company is displaying a strong presence online.
Other benefits to an eCommerce solution
In addition to connecting directly to customers, an eCommerce solution can give a number of other benefits to manufacturers that choose to embrace them. Ecommerce solutions help manufacturers boost sales by discovering new markets and growing product lines. The ability to build relationships with more leads and customers can also bring about product innovation.
Many manufacturers use eCommerce to broaden their brand awareness. By building pages with effective search engine optimization techniques, companies can boost web traffic. Boosted traffic means it is more probable that a new audience will discover a company. Also, using an eCommerce platform permits you to leverage analytics and evaluate the return on an eCommerce investment.
From customer interaction to shipment, eCommerce can generate a more efficient sales process by integrating with various business systems. Your eCommerce platform lowers the chances of purchasing error and enhances shipping operations, maximizing order throughput.
Using an eCommerce solution offers a manufacturer insight to what clients are looking for online and the most standard products being purchased. This is crucial information to use for the execution of new product lines, pricing and for decision making.
At ZDA, we help our clients implement all kinds of new systems through the support of a staffing solution. Contact our great team today to work with a leader in supply chain recruiters and fulfill all of your employment needs.